Fort Myers COVID

Real Estate Market Update

Real Estate Market Update Fort Myers FL, COVID19

Real Estate Market Update for Fort Myers FL, Before COVID19 the real estate market was having its best year since 2008! There are so many myths and so many what ifs right now. We get how the word “recession” reminds us of 2008. Remember recession does not mean housing crisis.

They are expecting us to come out of this and the housing market to be even better. Only time will tell but you can count on us to follow what the experts are saying and to keep you informed. With that being said we hope this video encourages you. If you are a buyer the market is still there!

If you are a seller then you now understand the importance of hiring agents like us that understand how to correctly use video. We are digital market experts and average hours of watch time on hour clients homes in weeks! You get maximum exposure! We are here for you every step of the way. We will keep this process simple and safe from start to finish!

What’s happening in Real Estate with everything that we have going on. It’s now more important than ever to be aware of what’s happening. The government is changing what we can and can’t do from one day to another. Hi we’re Brittany & Houston with RE/MAX Gulf Coast Living. With all the change, one thing that remains constant is that people will still need to buy and they will still need to sell. There are opportunities for both buyers and sellers.

As a seller, now more than ever it’s imperative that you work with an agent who truly understands how to use digital marketing, video and social media. You see, knowing how to use it correctly, is imperative. It can mean the difference between forty or fifty people seeing your property or 120,000 seeing your property.

It’s easy to just post homes on your personal page or business page, but unfortunately, because Facebook is a Business, they need our advertising money to stay in business. The Mixon Team are experienced digital marketers. We are specialists in digital marketing and exposing properties to thousands of people both inside the community and outside of it as well. We’ve spent hundreds of thousands of dollars in ad spend and mastering and and hiring the best of the best trainers and coaches to help teach us how to utilize digital marketing to our clients advantage. We average hundreds of hours of watch time on our videos.

Here are just a few examples, on this property in Fort Myers, Gateway 33913 , we were able to get 65+ hours of watch time.



Here is another- this property in Fort Myers FL Gateway, 33913 got 44+ hours of watch time and this one was on the market for less than 2 weeks. I mean think about it, that’s a lot of watch time in just a short amount of time.




In Alva 33920 this home received 73+ hours of watch time!




In Labelle FL, 33935 this home had 91+ hours of watch time and this home went under contract in less than two weeks!








According to Forbes a video Forbes 90% ninety percent of customers say a video helps them in buying decisions. And also according to Forbes 64% sixty four percent of customers say seeing a video makes them more likely to buy. So imagine just how powerful it is to have hundreds and hundreds of hours of people watching the videos we produce on the properties we sell. Watch time and clicks are imperative especially at a time like this when in person showings are limited. According to the National Association of Realtors 67% of buyers will walk through a home they see online.

But you may be thinking, Well, Brittany & Houston, no one is going to be able to walk through my home right now because of Covid. We agree, and that’s why it’s essential to hire an agent who knows how to use digital marketing and social media correctly to ensure your home still gets massive exposure. No worries, we’ve got you covered, we do Virtual Online Open Houses. But what’s even more important is that we know how to actually reach, target, and re-target people to get them into your online virtual open house.

And buyers, you’ve got opportunities as well. The competition isn’t quite as steep as it was a month ago, so now is a perfect time to buy. Also, after this is all over, we expect there to be a surge of buyers wanting to purchase because of interest rates being at an all time low. So take advantage if your situation allows and you’ve been dealing with bidding wars when trying to buy, and buy now. We’re always here to help, so reach out to us at anytime and we’ll help walk you through your options and give you our honest feedback about what is right for you. As always, be safe, stay informed, and reach out to us at any time.

Brittany & Houston Mixon